ZO Skin Health: Global Ecommerce Transformation
A 3-year program to expand ZO Skin Health's direct-to-consumer ecommerce platform across 5 countries using Salesforce Commerce Cloud — delivering 17% US revenue growth and a unified global commerce experience.
The Challenge
Scaling a Premium Brand Globally Without Losing Control
ZO Skin Health, founded by world-renowned dermatologist Dr. Zein Obagi, had established a strong direct-to-consumer presence in the United States. But the next phase of growth required expanding that platform internationally — across 5 countries with distinct regulatory environments, payment ecosystems, tax structures, and fulfillment logistics.
The challenge was not simply launching new storefronts. Each market required compliance with local consumer protection regulations, integration with region-specific payment processors, and adaptation of product catalogs to meet local labeling and marketing requirements — all while maintaining the brand integrity and premium customer experience that ZO Skin Health is known for.
ZO Skin Health needed a technology partner capable of managing this complexity across a multi-year program without losing momentum or compromising quality.
The Solution
Salesforce Commerce Cloud Across 5 Markets
Rex Black Inc. led the end-to-end program — from platform strategy and architecture through implementation, QA, and launch — across all 5 target markets. The engagement was structured in phased rollouts, with each country launch building on the patterns and integrations established in the previous one.
What we delivered
- +Salesforce Commerce Cloud implementation and configuration across 5 country-specific storefronts
- +Integration of local payment processors, tax compliance engines, and fulfillment systems per market
- +Brand-consistent storefront design adapted for regional regulatory and cultural requirements
- +Data migration and product catalog management across all markets
- +QA and performance testing for multi-region, multi-currency transaction flows
- +Training and enablement for ZO Skin Health's internal ecommerce operations team
The Results
By the Numbers
Measurable outcomes from a multi-year global commerce program.
US Revenue Growth
Year-over-year increase during the program
Countries Launched
Full ecommerce platform deployed on schedule
Engagement Duration
End-to-end program from strategy through launch
Unified Platform
Salesforce Commerce Cloud across all markets
Outcome Summary
ZO Skin Health successfully launched direct-to-consumer ecommerce operations in all 5 target countries on schedule. The US market saw 17% revenue growth during the program period, driven in part by the platform improvements and optimization work delivered alongside the international expansion.
The unified Salesforce Commerce Cloud platform gave ZO Skin Health a single system of record for global ecommerce operations, reducing operational complexity and enabling faster future market launches.
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